July 4th, 2016 - Paul Richards
With the country voting to leave the EU, most business leaders are looking at the implications.
However my view is that how your organisation addresses the digital and consumer technology revolution will be even more significant for its medium and long-term success.
We have seen the challenge faced by a number of well known retail brands who have struggled to keep pace in their competitive, fast-paced market, increasingly dominated by online retailers.
The implications are wider than just Retail and its consequential impact on town centres; Manufacturing, Education, Publishing, Professional Services, Transport, Agriculture, Government and Local & District Authorities – all sectors are being disrupted. Technology has made it easier to deliver customer centric propositions, create new lines of business, reduce capital investment and mitigate constraints such as location, language and asset-ownership (think Amazon, Airbnb, Uber, Alibaba). It enables smaller firms to compete with larger, more established companies.
Digital is not just about a great website, effective Search Optimisation (SEO), social-media or high speed broadband. It is not just for your marketing function, or some newly created “digital” team. Digital should be everyone's job, it is about being really customer/client focused, and ensuring all processes are aligned to delivering service in a way that makes sense from your customer’s viewpoint. With information available at their fingertips, they have demanding service expectations and may move to who serves them best. It’s about empowering your staff to have the information and tools they need work effectively together to help your customers and grow your business.
So, how are you responding, and if not now, when? Do you know for instance the “digital” effect on your bottom line? How “digital” can reduce running costs? How a more “digital” version of your organisation enables accelerated R&D and product development?
I welcome your thoughts, get in touch to discuss further and discuss how Re-envisageIT can help you re-think and re-shape your business opportunities.
It is also interesting to note some other views about the potential 'silver-lining' resulting from Brexit: