Data Intelligence from volumes of unstructured and structured data
As the ‘power’ of technology advances, products are emerging to help organisations analyse and draw insight despite the accelerating volume of data being produced both within their organisations and across the external digital world.
The two vendors highlighted in this article illustrate the recent and rapid advances in the analysis of both structured (i.e. information in databases) and unstructured (i.e. information in documents, web-postings, twitter feeds etc.). Their evolving solutions show what is possible to meet the information analysis demands of for instance the Marketing, Strategy, Operations and Sales functions within an organisation.